Photo: Henrik Hedlund 2009.
Biography
The Generals was formed in 2002 in a rehearsal studio
in Åmål, but today they have their base in Karlstad, Sweden. The
purpose was to play dirty rock ‘n’ roll, but soon their music
evolved to a mix of different styles – or as Marcus Grahn (Aftonbladet/Close-Up)
said “the music is like a Death metal-cigarette with a Rock ‘n’
Roll-filter”. This statement is probably based on the fact that most
of the members have a broad taste in music – from blues to death
metal. Through the years The Generals’ music has become both harder
and refined; today the band is about hard but appealing music that
brings to mind bands like Entombed and Motörhead.
In 2008 The Generals recorded their debut album “Stand Up Straight”
at the well-renowned Sunlight Studios with Tomas Skogsberg
(Entombed, The Hellacopters) as the producer. He contacted the band
after he had heard their demo which he thought was the best by a
Swedish band since “Wolverine Blues”! Without hesitation the band
went to Norrtälje.
With a good reputation and more than a hundred gigs, more people
started to notice the band; especially on the live scene where one
can easily see their joy for playing, their energy and
professionalism. They have played in the country’s largest cities,
in Åland and at several festivals. They took part in two large music
contests and won both. Record companies, promoters and industry
people began to notice the band. In August 2009 The Generals signed
with Metalcentral Records.
